Monday, July 28, 2008

Pitching Pencitraan Partai GOLKAR di

Indonesian political party holds first formal pitch

by Asiya Bakht Media Asia 18-Jul-08, 08:17


JAKARTA - In a dramatic departure from the norm, Golkar, one of Indonesia's biggest political parties, has called a formal pitch for its estimated US$13 million full-service advertising account, a process that has involved 23 agencies.


Traditionally, political parties in Indonesia appoint local agencies based on personal relationships rather than through a formal pitch process. However, Andi Waryanto, chief of creative design at Golkar said that a formal pitch has been called because the political climate in Indonesia has changed, and his party wanted to appoint the best possible agency.

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